fractional cmo & creative strategist

Engineer-turned-marketer with a creative flair

I help founders turn ideas into clear positioning, focused strategies, and marketing ready to scale.

From global brands to early-stage startups, teams rely on me for strategic direction, prioritization, and execution-ready roadmaps. When execution is required, I bring in a trusted network of senior creative and technical partners, without agency overhead.

more about me

services

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services *

Modular engagements tailored to your stage, goals, and internal resources.

Clarity before action

Brand, content, and digital presence audits designed to identify what’s working, what’s not, and where to focus next. Ideal for teams needing a clear strategic baseline before investing further in marketing.

Typical outcomes: Clear positioning, priorities, and recommendations you can act on immediately.

Foundation

From strategy to structure

Positioning, messaging, content strategy, and outreach foundations translated into a clear, actionable plan. This phase brings alignment, focus, and consistency across channels and teams.

Typical outcomes: A shared direction, editorial frameworks, and tools that guide execution.

direction

Execution with purpose

Strategic roadmapping, project management, and hands-on support to turn plans into progress. When needed, I coordinate execution with trusted creative and technical partners, keeping teams lean and focused.

Typical outcomes: Structured execution, managed workflows, and reduced friction across teams.

momentum

Contact Me

Brand positioning & messaging 〰️ Content & social media strategy 〰️ B2B & B2C marketing 〰️ Pitch decks & go-to-market assets 〰️ Campaign management 〰️ Video & photo production

From global brands to growing teams

CAMPARI GLOBAL

Beverage / Spirits
Strengthening Campari’s global positioning beyond the historic “Red Passion” narrative by reinforcing its cinema-led cultural relevance through a flagship campaign and ongoing digital marketing.
SANTA MARIA NOVELLA

Luxury Beauty / Fragrance
Designing global product launch and holiday campaigns that honor the brand’s historical heritage while making it emotionally relevant and accessible to modern international audiences.
BANCA IFIS

Banking / SME Lending
Leading a cohesive 360° brand experience across all digital and physical touchpoints, ensuring long-term consistency, creativity, and strategic depth within a multi-year collaboration.
VONA

Fine Jewelry
Building and scaling a value-driven fine jewelry brand through end-to-end marketing leadership, communicating the emotional and ethical depth of lab-grown diamonds with a design-led, contemporary positioning.
MASERATI

Automotive / Luxury
Amplifying the brand’s modern luxury positioning through global product launches, cinematic campaigns, and a refined influencer strategy, ensuring consistency across all markets.
VEUVE CLICQUOT ITALY

Luxury Wines / Spirits
Adapting the global marketing and communication strategy to the Italian market, ensuring brand consistency while enhancing local relevance and cultural resonance.
DAVINES

Sustainable Beauty / Haircare
Redefining and structuring a scalable global content strategy across digital channels, ensuring clarity, consistency, and alignment between global and local markets.
ICOONE

Medical Aesthetics / Beauty Tech
Building a scalable and globally consistent brand identity system capable of supporting rapid international growth and clarifying an expanding product portfolio.
SIZABLE ENERGY

Energy / Clean-tech
Defining a clear and credible brand positioning for a breakthrough long-duration energy storage technology, leading content, LinkedIn communication, and cross-team alignment to support investor readiness, market education, and global scale-up.
WHOMLAB

HR Tech
Creating a distinctive brand and go-to-market ecosystem that positions an AI-driven HR platform as human-centered, strategic, and trustworthy, enabling engagement across enterprise clients, HR leaders, and early adopters.
SKIN FRIST

Skincare / Beauty
Elevating the brand’s identity and supporting its evolution into a more mature and recognizable DTC skincare player, while preserving authenticity and community trust.
ARMANI EXCHANGE

Fashion
Launching the Milan flagship store through a creative, hybrid campaign that drives visibility, engagement, and lead generation while reintroducing an iconic brand symbol system.
LOVREN

Skincare / Cosmetics
Unifying the brand’s pharmaceutical credibility with a relatable beauty identity, ensuring communication reflects both dermatological trust and cosmetic appeal.
MIIN COSMETICS

Beauty / Retail
Aligning global and local communication strategies while increasing brand awareness, lead generation, and in-store visits through sensorial and value-driven content.
FIGC

Sports / Football
Creating a unified brand identity and storytelling framework that represents both federations (FIGC/TFF) equally while presenting a compelling and credible joint hosting proposal to UEFA.